Best tools for inbound marketing

The key to inbound marketing success is creating valuable content for your targeted audience. However, great content doesn’t get created overnight, it requires a whole lot of investigating and analyzing who is going to search for said content, and what their pain points are. This is where inbound marketing tools come in handy, as they can help us not only plan, but also execute our strategies in the best way possible.


With this in mind, here’s a list of the best tools for an inbound marketing strategy.


  1. Semrush

Semrush is one of the best tools for inbound marketing and seo, because they allow you to see backlinks to your site, and track and analyze keywords, from monthly searches to cost per click. Viewing your backlinks is one of the best ways to see if your seo strategy is working or if it needs improvement.



  1. HubSpot

HubSpot is an all-in-one tool that can help you reduce the amount of time you spend working on different platforms, by doing all the work in the same place. HubSpot helps you create landing pages, blogs, email marketing campaigns, automate and optimize your processes, evaluate and manage leads, and much more. This tool also offers analytics, which means you can see in real time what is working and what isn’t, plus you can see the growth of your website through time.


There are also Hubspot Certified partners that can help you build better inbound marketing strategies in less time, so that way you can focus on your business and let someone else take over the technical implementations.

  1. Zapier

Essentially what zapier helps you do is workflows, but not just any workflow. They help you integrate various platforms using the same tool. Some of the platforms you can integrate are HubSpot, Google Calendar, Slack, Twitter, Instagram, Shopify, WordPress and many others.


  1. Moz

Moz is a very useful tool when it comes to seo and inbound marketing, because it allows you to explore your inbound links. It also has a keyword explorer tool that gives you plenty of data, from monthly searches to how difficult a certain keyword is to rank on a SERP (search engine result page).



  1. Hotjar

One of the tools that can help you gain more insight into what your visitors do on your website is Hotjar, as it allows you to see heatmaps, do a/b tests, and many other things that help you to know how your users actually use your site, what they click on, and what they ignore.



  1. Mailchimp

This is an excellent tool if what you want to focus on is email marketing because it helps you plan and execute your campaigns. You can use email templates, mailing lists, segment your subscribers, and track the results of each campaign.



  1. Google Analytics

Google Analytics is one of the best tools for inbound marketing out there, because on top of many benefits, it also happens to be free. This tool can help you see plenty of important metrics and insights from your website that you can later use to improve your strategy. With Google Analytics you can see your audience in real time, the most popular pages on your site, how many people visit your site in a certain period of time, how many click off right away, and many other metrics.


In conclusion

Using tools in your inbound marketing strategy can help you optimize, automate and improve your processes so you can achieve your goals more efficiently. This is why it’s important to find the ones that better fit your needs so you can start to see results and work towards sustainable growth.