Both brand marketing and brand strategy are closely related yet often misunderstood terms. The term “brand” is often employed to refer to marketing. The marketing team is often assigned brand “management” duties. The brand strategist’s efforts are frequently called “brand” activities since they are the medium through which portions of…

Surely you have heard about the career music producer for some time now because this was an unknown world for most people until a few years ago. Unknown in terms of how to access this career, because obviously since we can remember, we have been connected to musical productions. But…